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Ofcom fined Royal Mail £21 million for failing to meet its nationwide delivery targets, a significant setback for UK retailers, financial institutions, and public bodies that rely on dependable mail delivery. According to an article published by BBC and Ofcom’s findings, Royal Mail delivered only 77% of First-Class mail on time (target: 93%) and 92.5% […]

The most powerful way to stand out in Q4 may not be another email, it’s direct mail. Letters, postcards, brochures, and discount vouchers all cut through the digital noise and deliver measurable results. Letters, postcards, brochures, and promotional packs make real connections that digital messages can’t match. In a world where attention is fleeting, direct […]

Hybrid Mail and Direct Mail are no longer traditional tools of the past—they’re evolving into powerful, results-driven communication channels that businesses across the UK and Ireland are rediscovering. With rising postage costs, hybrid mail in particular offers a smarter, more cost-effective way to send letters without ever leaving your desk. What Is Hybrid Mail? Hybrid […]

AI is changing search behaviour at a rapid pace. Tools like ChatGPT are no longer niche; they’re mainstream. In fact, ChatGPT is now among the top five most visited websites globally, surpassing platforms like Reddit, Amazon, and even WhatsApp. Millions of users are bypassing traditional search engines and heading straight to AI tools for information. […]

We had the pleasure of attending NI Chamber’s recent Business Breakfast event, hosted in the beautiful surroundings of Magheramorne Estate. The theme of the morning, “Truth, Trust and Technology: Authentic Marketing in the Age of AI,” struck a powerful chord with us at Hybrid Mail Solutions. Over coffee and conversations, we explored what it really […]

Across the UK, businesses are rethinking how they manage their communications, and Hybrid Mail is fast becoming the solution of choice. With rising costs, remote teams, and growing sustainability demands, companies are looking for faster, smarter, and more secure ways to connect with customers. Hybrid Mail offers a seamless, efficient approach that meets today’s challenges […]

In the modern digital landscape, crafting a winning social media strategy is not just a preference but a necessity for businesses seeking to unlock substantial rewards. As platforms like Facebook, Instagram, and LinkedIn continue to evolve, they offer unique opportunities for engagement, growth, and marketing success. The rise of new contenders such as Bluesky and […]

According to the latest JICMail report, an impressive 77% of mail was read or looked at during this time, marking an all-time high since tracking began eight years ago. This increased engagement, particularly in the grocery and travel sectors, showcases the power of direct mail effectiveness in capturing consumer attention. With an average business mail […]

The Importance of a User-Friendly Hybrid Mail Solution In today’s fast-paced business environment, efficient communication is essential. Companies must send out customer communications, invoices, and appointment reminders swiftly and without the burdens of manual tasks like printing and mailing. A superior Hybrid Mail solution offers not just cost savings but also ease of use and […]

Recently, An Post announced a staggering 30% increase in postage rates for bulk mail in Ireland. This leap in costs presents a significant challenge for businesses, especially small and medium enterprises (SMEs), charities, and organisations heavily reliant on mailing for communication. For these entities, postage is not just a minor expense but a crucial pillar […]