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Truth, Trust and Technology – NI Chamber Event Recap | Hybrid Mail Solutions
We had the pleasure of attending NI Chamber’s recent Business Breakfast event, hosted in the beautiful surroundings of Magheramorne Estate. The theme of the morning, “Truth, Trust and Technology: Authentic Marketing in the Age of AI,” struck a powerful chord with us at Hybrid Mail Solutions.
Over coffee and conversations, we explored what it really means to be authentic in an increasingly digital world. The speakers brought both practical insight and genuine inspiration, covering everything from responsible AI use to the importance of keeping the human touch in every customer interaction.
Annette McManus of IntoMedia Group shared her experience leading rebrands for The Irish News and Q Radio. Her emphasis on trust, relevance, and emotional connection through marketing felt especially relevant in an age when audiences are flooded with content.
Gail Cook from Artemis Technologies highlighted how sustainability and innovation go hand in hand. Her passion for decarbonisation and her clear vision for the maritime sector gave us lots to think about, especially as we continue our own journey toward greener, more efficient communications.
Ciaran Connolly of ProfileTree rounded out the panel with some thought-provoking insights on how AI can be practically implemented across different business functions while still preserving brand integrity and voice.
It was also a great opportunity for us to connect with other forward-thinking professionals and share how Hybrid Mail Solutions helps businesses communicate securely, efficiently, and sustainably, combining smart software with trusted print delivery.
Events like these remind us that no matter how advanced our tools become, authenticity, clarity, and trust will always be at the heart of great communication.
If you’d like a glimpse of the morning, check out NI Chamber’s LinkedIn post and video recap of the event, it captures the energy and key takeaways brilliantly.